Selling an animated series is as easy as 1, 2, 3.

1. Research the market
2. Come up with a concept
3. Design the characters
4. Write a pilot script
5. Create a show bible
6. Shoot a sample segment
7. Obtain an agent
8. Get a meeting
9. Pitch to executives
10. Jump through hoops
11. Tear out your hair
12. Sell your soul
13. Rinse and repeat

Okay, it's a few more steps than 1, 2, 3, and there might have been a few left out, but nobody said there'd be math. Actually, math is easier than selling an animated series! Come check out the panel and Pontac'll tell you how he sold his (he'll also tell you about the ones he didn't sell).